The Ultimate Guide to Choosing the Best Website Builder in 2025

My first experience with Webflow was back in 2019, while I was working at an Israeli tech company. As a UX/UI designer, my team and I were responsible for creating websites as part of our daily tasks. However, we faced a challenge: the company was still in its early growth stages, and the development team was overwhelmed and understaffed. So, we needed a solution that would allow us designers to not only design the websites but also build them ourselves—without the need for developer intervention. That’s when we found Webflow.

Webflow is a no-code platform for building websites that allows you to take full advantage of CSS, HTML, and JavaScript through a visual interface—without writing a single line of code. Founded in 2013, Webflow was created with the goal of enabling designers to bring their creations to life and develop websites without relying on developers or needing coding knowledge.

When I started out, WordPress, Webflow’s biggest competitor, was the go-to platform for building websites. WordPress, which has been around since 2003, dominates the market. But over the years, I’ve noticed a shift, and now, many of my clients prefer working with Webflow.

WordPress controls about 43% of the global market share for websites, thanks to its flexibility, open-source framework, and an extensive ecosystem of plugins. It’s especially popular for eCommerce websites, blogs, and sites that require scalability.

Wix, on the other hand, offers an easy-to-use platform that’s perfect for beginners or anyone looking to create a small, simple website without worrying about future scalability.

Webflow has a smaller market share compared to WordPress and Wix, but it has been steadily growing. It’s particularly popular with designers and agencies because of its advanced design capabilities, which let users create visually stunning, code-ready websites. While Webflow doesn't compete directly with WordPress in terms of its large scale, or with Wix’s focus on ease of use for beginners, it offers a level of design control and interactivity that appeals to professionals. Despite its smaller share of the market, Webflow is seeing consistent growth as demand for no-code platforms increases.

To sum up, WordPress still leads in market share, while Wix and Webflow cater to different types of users—Wix provides a simple and affordable solution for beginners, while Webflow is a powerful choice for professional users seeking detailed customization.

1. Constant Improvement: Webflow hosts an annual event where they reveal a range of updates to improve the platform and make websites built on it even better. Recent updates include the addition of new SEO features. You can read more about Webflow's latest updates on their.

2. Powerful Built-in SEO Features: Unlike its competitors, Webflow provides strong SEO tools right out of the box—without the need for plugins. This includes automatically generating meta descriptions and creating a sitemap without any extra setup. You can learn more about Webflow's SEO capabilities.

3. Fast Hosting Powered by AWS: Webflow uses Amazon Web Services (AWS) and a reliable Content Delivery Network (CDN), ensuring fast website loading speeds. This is a key factor for both user experience and SEO rankings. You can read more about Webflow’s hosting and performance.

4. Flexible Design: Webflow offers incredible design flexibility. Unlike platforms that rely on pre-made templates, Webflow allows you to create highly customized, unique designs. Learn more about Webflow's design capabilities.

1. Learning Curve: While Webflow offers incredible flexibility, it can be intimidating for beginners. The advanced design features and unique interface require some time to learn. If you're used to more straightforward drag-and-drop interfaces, Webflow might feel overwhelming at first.

2. Pricing: Webflow’s pricing can be more expensive than some of its competitors, especially when you factor in hosting, CMS, and additional features for larger websites.

1. Massive Plugin Ecosystem: The WordPress plugin library is extensive, covering everything from SEO and security to design and eCommerce. No matter your need, there’s likely a plugin for it.

2. Community and Support: As the most popular CMS, WordPress has a massive community that offers ample resources, forums, and documentation. Help is always available for almost any issue you encounter.

3. Scalability: WordPress can handle high-traffic websites and complex architectures, making it an excellent choice for businesses that need a platform that can grow with them.

1. Security Concerns: Due to its popularity, WordPress is often targeted by hackers. Maintaining security requires regular updates, particularly with third-party plugins.

2. Maintenance: WordPress sites require ongoing updates and maintenance. Managing plugins and keeping the site secure can be time-consuming, especially if you're running a large website.

3. Performance Issues: WordPress sites can experience performance problems unless properly optimized. Overloading the site with plugins or neglecting optimization practices can result in slow loading times.

1. Ease of Use: Wix’s drag-and-drop builder makes it incredibly user-friendly, making it perfect for beginners or anyone looking to create a website quickly without learning code.

2. Affordable: Wix offers a free plan and budget-friendly premium plans, making it a great option for small businesses and personal websites.

3. App Market: Wix’s app marketplace has a wide range of integrations and features that can be added to your website, including booking systems, social media integrations, and more.

1. Limited Customization: Wix is easy to use, but it doesn’t offer the same design flexibility as Webflow or WordPress. Customization is limited to what the platform's templates and apps allow.

2. Not Ideal for Large Websites: Wix is best suited for smaller websites or projects that don’t require much customization. If you’re building a large, complex site, Wix might not be the best fit.

Over the years, Webflow has proven itself to be a powerful tool for both designers and developers. It offers design flexibility, excellent SEO tools, and fast, reliable hosting—all without needing to write code. As Webflow continues to grow in popularity, it’s becoming a top choice for those who want to build professional, visually stunning websites without the need for a developer. Whether you're looking for full design control, built-in SEO tools, or fast hosting, Webflow stands out as one of the best options on the market.